Introducing Hybrid Pricing
Today, we’re excited to introduce the newest generation of the Wheelhouse Platform & Pricing Engine. In total, there are dozens of product & feature updates in today’s launch. However, each update is part of a new evolution of the dynamic pricing landscape that we call Hybrid Pricing.
Hybrid Pricing enables teams to simultaneously leverage our industry’s two primary pricing strategies:
- Rule-Based Pricing - leveraging user-generated rules to set dynamic prices
- Data-Driven Pricing - leveraging data to respond to dynamic market conditions
And, importantly, in creating a bridge between these two pricing approaches, our team discovered a way to unlock a vastly new ecosystem of pricing strategies & tooling.
We call this new ecosystem Hybrid Pricing, and it is the foundation of our most flexible, powerful & delightful pricing platform yet. We’re thrilled to share this new ecosystem with you today, and we’re fairly confident you’ll soon echo the sentiments of early users who have shared:
“Hybrid Pricing sure feels like magic!”