Top 32 Short-Term Rental Influencers to Follow in 2022 (LinkedIn & Twitter)

August 11, 2022 | Amelia Melching

Whether you’re a property manager who is trying to improve profits or a homeowner looking to list your home on Airbnb, short-term rental “influencers” are one of the best ways to get inside knowledge of the industry.

Read on for the best short-term rental experts you can follow on LinkedIn and Twitter to learn how to improve bookings, guest experiences, and overall revenue.

What is a short-term rental influencer?

There are a few ways to be a short-term rental influencer. 

One is for travelers. This type of short-term influencer is similar to a travel blogger. They’ll spend time at a property and then share that experience with their social media followers. 

By giving an honest review of the rental – including highlights of all the pros of staying there, as well as insider tips and advice – you can better determine if it’s where you want to call your home base during your vacation or trip. 

And if you’re a property manager, you can utilize this type of influencer as a form of advertising to help generate more bookings. 

Because influencers build trust from their followers, this advertising works similar to peer-to-peer reviews and word of mouth, and can be a great way to boost revenue. 

Another type of short-term rental influencers is for homeowners and vacation rental managers who are looking to improve their properties, find more efficient ways to manage, and learn insider tips from leaders in the industry. 

These types of influencers aren’t “influencing” travelers. They’re providing thought leadership, support, and inspiration for the hosts looking to up their property’s performance. 

These are the type of short-term rental influencers we’ll cover right now!

Top short-term rental influencers to follow on LinkedIn

Richard Vaughton

Current role: While Richard Vaughton’s history may not have started in the real estate sector, his work experience nonetheless speaks for itself. As the co-founder of an EU rental management company, he saw it expand to greater than 900 contracted properties during his tenure there, and now teaches other property owners how to scale their rental income. 

When Vaughton’s not providing advice on rental tech, vacation rentals, and channel management, he helps empower children as the Chair of the “Learning Academy Partnership” in the greater Exeter area and changing lives one person at a time.

Profile: https://www.linkedin.com/in/richardvaughton/

Eric Mason

Current role: As a general philosophy, Eric Mason’s primary goal in business is to close the gap between traditional and emerging companies. He’s passionate about start-ups, airbnb, innovation, and mentoring, and works as an advisor for several organizations, from Metropolitan State University of Denver to HawkenAQ, an air quality monitoring system. 

His work portfolio includes serving both larger public franchises and smaller ones, and he’s also the founder of the largest professional vacation rental LinkedIn group (with more than 15K+ members).

Profile: https://www.linkedin.com/in/wericmason/

Easton Hill

Current role: When he’s not actively working on building his very own Vaughn West Short Term Rental Company, Easton Hill also wears the hat of an ambitious entrepreneur in the vacation rental industry. 

His company works tirelessly to lease, sublet, and furnish turnkey rentals and other similar properties in the greater Phoenix metro area, and he blogs about the entire process with a minimum of five posts per week. Not only does he enjoy sharing his entrepreneurial journey, but he loves connecting and forging relationships online with his peers.

Profile: https://www.linkedin.com/in/eastonhill/

Wil Slickers

Current role: As the founder of Hospitality.FM and the co-founder and CHO at Recreation Rentals, it’s safe to say that Wil Slickers knows his stuff and is undoubtedly one of the top short-term rental influencers to follow on LinkedIn. He got his start working at a 4 Diamond Marriott Property before serving as the manager of an all-suite hotel off the Oregon coast. 

Slicker’s personal motto is “Exceeding Expectations and Creating Destinations,” and when he’s not running his impressive network of podcasts, he’s also an advisor for other reputable hospitality brands in the vacation rental industry in California and beyond.

Profile: https://www.linkedin.com/in/wil-slickers/

Mark Simpson

Current role: You may know him as Mark Simpson, but this prolific entrepreneur is also known as The Book Direct Guy – and for good reason. He found his footing in helping high-profile companies such as Airbnb increase their direct bookings, but as the founder of Boostly, his sights are set also on much bigger things, as well. 

Simpson’s goal is to help one million hospitality owners in the vacation rental industry convert views into bookings, and his highly effective training program has been proven to work across a wide range of hospitality accommodations, including both high-end mansion rentals and more intimate, cozy bungalows.

Profile: https://www.linkedin.com/in/mrmarksimpson/

Thibault Masson

Current role: Thibault Masson is a leader at heart, which is why he’s been so proactive about helping small rental companies like yours stand apart in the sea of competition. Based out of Amsterdam, but with a global reach, Masson is focused on helping vacation and short-term rental companies grow their businesses.

Through his association with Rental Scale-Up, this rentalpreneur has the ability to guide vacation rental businesses into greater revenue by tracking down hot leads. Other services he provides include public relations, marketing and strategy, and business consulting and coaching.

Profile: https://www.linkedin.com/in/tmasson/

Chris Maughan

Chris Maughan

Current role: Hailing from the northern part of England in Durham, Chris Maughan has been working in the hospitality industry since he was just sixteen years old. He moved to Cannes when he was twenty-six, and from there, saw his entrepreneurial journey start to unfold over the next twenty years. 

His first company, AES Group, currently manages nearly 250 luxury turnkey rentals and upscale properties on the French Riviera. 

Profile: https://www.linkedin.com/in/chris-maughan-1a6a7411a/

Annie Holcombe

Current role: With over thirty years of experience in sales and marketing, Annie Holcombe is undoubtedly a brilliant mind and powerful influencer in the short-term and vacation rental industry. 

She has a great track record of reaching out to global clientele throughout her prolific career to forge lasting relationships, and her work history demonstrates her ability to keep her customers satisfied. 

In addition to being the Vice President at Business Development Lexicon Travel, she’s also the co-host of the educational platform, the Alex and Annie: The Real Women of Vacation Rentals podcast.

Profile: https://www.linkedin.com/in/annie-holcombe-vrgal/

Conrad O'Connell

Current role: Conrad O’Connell isn’t just a family man with a knack for fishing and watching Boston sports. He’s also the founder of Vacation Rental Marketing Agency and is eager to help various brands build up their revenue and increase guest bookings. 

Through digital marketing, his team helps rental businesses grow without compromising quality or customer satisfaction. With a results-driven approach and a hefty dose of curiosity and action combined, O’Connell can help promote your vacation rental company and also help improve your bottom line.

Profile: https://www.linkedin.com/in/conradoconnell/

Tony Stancato

Current role: While Tony Stancato may not have gotten started in real estate, it’s clear from his enthusiasm that he’s a natural for this industry. In 2021 he was faced with the myriad of challenges associated with either keeping or selling his house, but once he realized he could do both, his passion for the short-term rental industry was ignited and he hasn’t looked back since.

For those who are looking to get started in this industry, his company’s White Glove Service through Book N Gather Property Management can help make it possible.

Profile: https://www.linkedin.com/in/tonystancato/

Deborah Labi

Current role: Deborah Labi’s work experience as one of the more cutting-edge short-term rental professionals is as diverse and interesting as she is. After spending fifteen years working in the vacation rental industry, Labi moved on to found The Guest Innspector and became the co-host for the Book Direct Show. 

Labi’s also the founder of Have You Got, a guest referral and booking platform for short-term and vacation rental managers and owners, and Your Coucou, a mental health application. A passionate entrepreneur, she provides services for short-term rental businesses to help them improve their business systems and help assist with property and guest experiences. 

Profile: https://www.linkedin.com/in/deborah-labi-a7566a2b/

Amy Hinote

Current role: Amy Hinote is the editor and founder of VRM Intel: a tool for the fast-growing and rapidly-evolving vacation rental industry. The site is focused on the professionally managed vacation rental sector, with a mission to provide relevant, factual, timely industry-specific news, information, and resources to help vacation rental professionals build their businesses, to address the challenges and opportunities in the industry, and to positively contribute to the vacation rental ecosystem.

Hinote boasts an incredible intuition for knowing what steps to take in assisting others in the industry, and she has the drive and ambition to see that things get done as planned. If you need insight on short term or vacation rentals, she’s definitely one to follow. 

Profile: https://www.linkedin.com/in/amymutual/

Fiona Quinn

Current role: Fiona Quinn is the Senior Vice President of Business Affairs at AvantStay, a short-term rental site that provides vacation rental management services. AvantStay’s goal is to set a new standard for the short-term rental industry and believe best accommodations are designed to enhance every aspect of a guest’s travels. AvantStay 

Throughout her notable career, she’s had the pleasure of working with both start-ups and high-growth firms across Asia, Australia, and the United States. Quinn’s PhD qualifications in business have made her a bold innovator and one of the most powerful short-term rental influencers to follow on LinkedIn.

Profile: https://www.linkedin.com/in/fiona-quinn-9a806037/

Steve Milo

Current role: Genuine enthusiasm and passion for travel are what makes Steve Milo tick, and it’s that drive that motivated him to become the founder and CEO of VTrips. As one of the fastest-growing vacation rental businesses in the country, this self-taught entrepreneur is one of the more impressive case studies in the power of hard work and dedication, having grown his company into thirty markets, with over 7,000 properties. 

Not only does Milo strive for complete customer satisfaction, but he also endeavors tirelessly to advocate for fair regulation while also planning future acquisitions for his company.

Profile: https://www.linkedin.com/in/stevemilo/

John Hildebrand

Current role: John Hildebrand is more than just an Airbnb Ambassador: he’s the owner of Hilde Home Vacation Rentals, a short-term vacation rental company that seeks out the perfect locations and then fully remodels each home with all the latest smart technology, as well as provides a team of concierge services. 

Based out of Scottsdale, Hildebrand takes care in nurturing his creative side, as he finds that it equates to fearlessness. With twenty years of experience in his pocket, he knows instantly what makes a brand tick and what it needs to succeed, and doesn’t hesitate to tap into his experience to help ensure it excels. When he’s not forging connections, Hildebrand can be found behind a camera or doing philanthropic work for various charities.

Profile: https://www.linkedin.com/in/johnhildebrandphoto/

Sarah Franzen

Current role: As the director of revenue management and analytics for Natural Retreats, Sarah Franzen is a highly experienced professional in the short-term rental industry. Natural Retreats is a luxury vacation rental management company operating in some of America’s most beautiful destinations—from Palm Springs and Park City, Utah, to the coastal Carolina barrier islands. 

For Franzen, it’s more than just cornering the market and boosting sales. She’s also passionate about maintaining mutually beneficial relationships with everyone from all walks of life, not just those in the same industry as her.

Profile: https://www.linkedin.com/in/sarahfranzen/

Plus, the top short-term rental influencers to follow on Twitter

It’s not just LinkedIn that is the home to a multitude of established short-term, vacation, and turnkey rentals influencers. 

We had to add a shoutout to these incredible rentalpreneurs sharing their insights on Twitter. Check out their pages and give them a follow!

DesignBuildGuy

DesignBuildGuy

Handle: @Design_BuildGuy

Bio: I design and build urban micro-communities. 100+ successful projects. Zoning whisperer.

Profile: https://twitter.com/Design_BuildGuy

TheSTRGuy

TheSTRGuy

Handle: @TXStrGuy

Bio: Short Term Rentals | REPE | Development | #RETwit ✉️ TheSTRGuy@gmail.com

Profile: https://twitter.com/TXStrGuy

Hans Lorei

Handle: @hanslorei

Bio: Aesthetics obsessed STR Design & Developer / Sauna Evangelist

Profile: https://twitter.com/hanslorei

StripMallGuy

Handle: @realEstateTrent

Bio: Candidly sharing 20 years of real estate knowledge while trying not to be boring. Neighborhood strip mall real estate fund GP. Tweets are opinions, not advice.

Profile: https://twitter.com/realEstateTrent

Taylor Jones (Short Term Rentals)

Taylor Jones (Short Term Rentals)

Handle: @MrJonesSTRs

Bio: Short Term Rental Investor – 9.3 Handicap ⛳ Want To Invest In Our STR Portfolio? Want Your Own Airbnb? http://linktr.ee/Taylor.Jones

Profile: https://twitter.com/MrJonesSTRs

Levi Benkert

Levi Benkert

Handle: @Levijameshere

Bio: I started a little REPE shop called Harbor Capital and we are all in on Texas Industrial. We live by a simple mantra; buy. refi. die. (and sometimes 1031)

Profile: https://twitter.com/Levijameshere

Isaac French

Handle: https://twitter.com/isaacfrench_

Bio: Creating nature-immersive, tech-enabled short term rentals 🔥 Just finished: 

@liveoaklake 🏡 Consulting, newsletter, YouTube👇🏼

Profile: https://twitter.com/isaacfrench_

Erik Goins

Erik Goins

Handle: @erikgoinsHQ

Bio: Building @flywheel_studio & @get_thyme Nomad since ’20

Profile: https://twitter.com/erikgoinsHQ

Bobby Fijan

Handle: https://twitter.com/bobbyfijan

Bio: “Bill James of Apartment Floorplans” | Prev: Founder CrossProp & Tailorbird | Youtube w/Chris Powers http://bit.ly/3HddXE6 | Calendly Floorplan Chat http://bit.ly/3bh7ltL

Profile: https://twitter.com/bobbyfijan

Allen Meringolo

Handle: https://twitter.com/Aldigity

Bio: Real estate investing; short-term rental operations & systems; SMB strategy, operations & financial modeling

Profile: https://twitter.com/Aldigity

Ryan Danz

Handle: @RyanDanz

Bio: STR investor and manager; Co Host @HGTV ‘My House is Your House’, an airbnb renovation program. CEO @airconciergeinc BJJ black belt 🥋

Profile: https://twitter.com/RyanDanz

Mark Jenney

Mark Jenney

Handle: @markjenney

Bio: Entrepreneur turning ideas into reality. Built 30+ companies. $1B+ in sales. Sold last company @rvshare to KKR. Currently building luxury Airbnbs.

Profile: https://twitter.com/markjenney 

Rohin Dhar

rohin dhar

Handle: https://twitter.com/rohindhar

Bio: Vacation rental investor and proprietor of fine Airbnbs. Founder and CEO of 

@priceonomics.

Profile: https://twitter.com/rohindhar

Emir Dukic

Handle: @EmirDukic

Bio: CEO of @rabbuhq. Unlocking short-term rentals as an asset class. Get the best STR properties sent to your inbox 2x/week (http://invest.rabbu.com/subscribe). Dad

Profile: https://twitter.com/EmirDukic 

richard fertig

richard fertig

Handle: @imrichardfertig

Bio: short term rental developer. boutique hotel owner. STR GP: http://stompcapital.com educator: http://youtube.com/struniversity – grateful. father x3 🚀🙏

Profile: https://twitter.com/imrichardfertig

Chad Ludeman

Handle: @chadludeman

Bio: Family man + Sustainable & Modern RE / hospitality developer. Marketing forward #ReTwit #HotelTwit & STRs. Philly / Cape May @Stay_Lokal @PostgreenHomes

Profile: https://twitter.com/chadludeman 

Take your short-term rental to the next level

Trying to find the best short-term and vacation rental influencer can be challenging, especially with so many amazing and incredible people out there ready to help you increase your property’s bookings. 

That insider knowledge, combined with the best property management software on the market will make vacation rental management easier and more profitable. 

That’s where Wheelhouse can help. Through AI-driven technology, Wheelhouse scrapes billions of market data points to  suggest nightly prices for all of your properties up to a year in advance. You can make your own pricing tweaks and set certain limits, then let the software do all the hard work for you. Our comprehensive platform is geared toward everyone who owns a rental property – no matter how many.

Get started for free today, or review more insider knowledge of the property management industry here: 

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