There are a few ways to be a short-term rental influencer.
Some short-term influencers influence travelers’ decisions. Similar to a travel blogger, they’ll spend time at a short-term rental property and then share that experience with their followers on social media or via a website or blog.
By giving an honest review of the rental – including highlights of all the pros of staying there, as well as insider tips and advice – travelers can see exactly what it would be like to stay there and even find some trip inspiration!
If you’re a property manager, you can utilize this type of influencer as a form of advertising to help generate more bookings. Because influencers build trust from their followers, this advertising works similar to peer-to-peer reviews and word of mouth, and can be a great way to boost revenue.
Other short-term rental influencers are for homeowners and vacation rental managers who are looking to improve their properties, find more efficient ways to manage, and learn insider tips from leaders in the industry.
These types of influencers provide thought leadership, support, and inspiration for the hosts looking to up their property’s performance. They’re full of insights, experience, and incredible ideas and share them on their social media platforms, podcasts, blogs, and other channels.
These are the type of short-term rental influencers we’ll cover right now!