Augusta: Halloween has the highest Asking Rate (Oct 26–Nov 1, 2026)

Halloween gives Augusta, Maine a natural focal point this week. For hosts weighing which stay dates need attention, though, the holiday calendar and the citywide booking picture point to different nights.

Halloween has the highest Asking Rate, but Monday has the highest Booked Occupancy in Augusta, Maine. For stays October 26, 2026–November 1, 2026, Wheelhouse data as of October 26, 2026 shows citywide Asking Rate of $387 and Booked Occupancy of 11.7% on Saturday, October 31, 2026, versus Asking Rate of $362 and Booked Occupancy of 12.5% on Monday, October 26, 2026. Saturday has more time remaining until arrival than Monday.

Wheelhouse data shows that Augusta’s highest Asking Rate and highest Booked Occupancy fall on different nights.

Saturday, Oct 31, has the week’s highest Asking Rate, yet Monday, Oct 26, leads Booked Occupancy. Friday also complicates a Halloween-centered reading: its Booked Occupancy is 12.3%, above Saturday’s, while its Asking Rate is $386.

There is verified Halloween activity in Augusta. The Augusta Civic Center lists the Boo Ball on October 31, 2026, and the Augusta Colonial Theater lists participation in the annual Trick or Treat on Water Street that day. Those events make Saturday relevant to the calendar; the citywide figures put its highest Asking Rate alongside lower Booked Occupancy than both Monday and Friday. That is a reason to examine Saturday’s pricing context, rather than assume the holiday leads every measure.

The practical question is whether Saturday’s citywide contrast also appears in your properties. Monday’s higher Booked Occupancy makes it a useful counterpoint, but comparing those weekdays directly cannot tell you which is unusual for your business.

Use Wheelhouse Performance Analytics to review Saturday, Oct 31, against past Saturdays and Monday, Oct 26, against past Mondays, checked the same number of days before arrival with the same nights open for booking. If Saturday’s Booked Occupancy is below its own history while Monday matches its usual pattern, keep Saturday as the priority for a pricing review. If Monday is the night below its own history instead, shift the focus there despite its citywide lead.

Wheelhouse Market Reports track bookings and advertised prices across short-term rental listings in Augusta, Maine. This article uses Wheelhouse data as of October 26, 2026.

Booked Occupancy is the share of nights already reserved for each stay date as of October 26, 2026. Asking Rate is the nightly price listings advertise for each date, fees included.

Figures come from Wheelhouse Market Reports, dated as shown in this article.

About Wheelhouse Market Reports · 2026-10-26

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Events — Augusta Civic Center · 2026-10-26

Upcoming Events — Augusta Colonial Theater · 2026-10-26

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