AirDNA vs PriceLabs
AirDNA vs PriceLabs: what's behind each revenue number
AirDNA and PriceLabs can give the same home two different revenue numbers. Rentalizer and Revenue Estimator Pro each work from their own set of nearby homes, so before either number goes in front of an owner, look at the homes behind it. Wheelhouse shows those homes on a map, and you can price your portfolio in the same place.
AirDNA and PriceLabs, product by product
Each company sells pricing, market data and a revenue estimate as separate products. For the wider field, Beyond and Airbnb Smart Pricing included, see our AirDNA alternatives and PriceLabs alternatives.
Pricing your listings
Wheelhouse
Dynamic pricing for teams running 10 to 10,000 listings, with unlimited strategies, rule-based or data-driven.
AirDNA Adapt
AirDNA's dynamic pricing tool, paid per listing.
PriceLabs Dynamic Pricing
PriceLabs' main product: prices and minimum stays for each listing, recalculated daily.
Market data
Wheelhouse market reports
A market report for as many markets as you like, on the free plan.
AirDNA Market Insights
Historical market data on the Market Research plan, with Comparable Sets and future demand data.
PriceLabs Market Dashboards
A dashboard of 1,000, 5,000 or 10,000 listings, with up to 30 custom comp sets.
Sizing up one home
Wheelhouse Navigator
The listings around an address, on a map. Filter to homes like yours and you're looking at the comps themselves.
AirDNA Rentalizer
Revenue, occupancy and ADR for the next 12 months at an address. Limited on the Free plan, customizable on Market Research.
PriceLabs Revenue Estimator
Projected revenue, ADR and occupancy for an address, free. Revenue Estimator Pro is the paid version.
Four checks before you compare the two numbers
Run these on any revenue number before it goes into an owner pitch.
What the estimate assumes
Rentalizer projects the next 12 months as if the home is open all 365 days. Its revenue includes the cleaning fee and leaves out the host fee, other fees and taxes. AirDNA's team put the target this way on Reddit in October 2025: "what a well-run, professionally priced listing can achieve." PriceLabs' Revenue Estimator page doesn't list what its projection assumes or counts (as of November 2026). If an owner blocks weeks for family use, adjust a 365-night estimate before you share it.
Which homes are the comps
Rentalizer picks active listings within 10 miles that match the bedrooms, bathrooms and guest count, then takes a weighted average of their history. Its Comp Set Strength score (Low, Medium or High) shows how far apart those listings earn. You can replace them with your own comp set. Revenue Estimator Pro works from nearby homes of similar size and setup, and you can narrow them by neighborhood, features, size and performance. Unless you pick the homes yourself in both tools, the two numbers may rest on different homes.
Which listings the market data counts
AirDNA's market data covers Airbnb, Vrbo and Booking.com, with a home listed on more than one site counted once. PriceLabs' Market Dashboards collect public Airbnb and Vrbo data, updated daily.
How blocked nights count
AirDNA measures occupancy as booked nights over available nights, and its reservation algorithm separates guest bookings from nights the host blocked. PriceLabs says its dashboards capture direct bookings by tracking OTA availability. We use our models to predict whether each unavailable night was booked or blocked.
Wheelhouse, AirDNA and PriceLabs side by side
If you run a portfolio, read the comp sets row first: those are the homes your owner reports compare you against.
Comp sets, market data and pricing
| Feature | Wheelhouse | AirDNA | PriceLabs |
|---|---|---|---|
| Comp sets | Dynamic Sets: $12.99 per set per month, built from the listings you pick on the Navigator map | Comparable Sets on Market Research. AirDNA says comp sets are included with Adapt. | Up to 30 custom comp sets in each Market Dashboard |
| Market data cost | Free | Market Research: $34 a month billed annually ($400 a year), or $125 a month | Market Dashboards without Dynamic Pricing listings: $9.99 a month for a 1,000-listing dashboard, $19.99 for 5,000, $39.99 for 10,000 |
| Pricing strategies and controls | Unlimited strategies, data-driven, rule-based or a mix, set with Base Price, seasonality, day of week, last minute, far future, demand sensitivity, gaps, minimum and maximum prices, and minimum stays | Adapt: four strategies (Smart Yield, Premium Hold, Volume Builder and Steady Earner), with a floor and ceiling, day-of-week and last-minute behavior, minimum stays and single-night overrides | 30+ customizations, including base, minimum and maximum prices, dynamic minimum stays, last-minute discounts, orphan-day rules, seasonal profiles and date-specific overrides |
| Pricing cost | Pro Flat: $19.99 per listing per month, or $16.99 at 10 to 49 listings. Pro Flex: 1% of revenue. | Adapt: $20 per listing per month | $19.99 for the first US listing, less per listing as you add more |
| How prices reach your listings | Synced to Airbnb, Vrbo, Booking.com and your PMS, with 40+ PMS and channel integrations | Airbnb directly, or through Hostaway, Guesty, Uplisting or Hospitable, once a day or with Sync now | Airbnb, Booking.com and Vrbo directly, plus 160+ PMSs and channel managers |
| API and AI tools | RM API on every plan, plus an MCP server for Claude, Cursor and VS Code | Data API for enterprise teams, priced through sales | Customer API at $1 per syncing listing per month, plus an MCP connector for Claude and Grok |
| Owner reporting | Report Builder: Portfolio Performance, Portfolio vs. Market and Portfolio vs. Comp Set | Property Manager plan, priced on request: revenue forecasts in a branded template for owner pitches | Portfolio Analytics, free with Dynamic Pricing listings on supported PMSs |
| Free plan or trial | Free plan with every paid feature except automated pricing | Free plan with a limited Rentalizer and limited Market Insights. Adapt: 30-day free trial. | Free Revenue Estimator. Dynamic Pricing: 30-day free trial. |
As of November 2026.
Checking a revenue number before an owner sees it
Wheelhouse
- Open Navigator on the home's neighborhood.
- Filter to homes like it by inventory type, operator or metrics.
- Read their average occupancy, nightly revenue, cleaning fee and bookable nights.
- Price the home from the same account once you manage it.
AirDNA and PriceLabs
- Run Rentalizer on the address.
- Run PriceLabs' Revenue Estimator on the same address.
- In Rentalizer, swap in your own comp set.
- In Revenue Estimator Pro, narrow the homes by neighborhood, features, size and performance.
Why Wheelhouse
Price from the homes you can see
One account for the comps, the prices and the owner report.
Comps you choose, kept in your account
Save the listings you checked as a Dynamic Set. Lock it or change it any time, and use it for pricing, strategy and owner conversations.
See why every price is set
Our Pricing Engine recommends a nightly rate for each listing from its attributes and the demand we see in its neighborhood and market. You can follow every price back to the settings behind it.
Market history and the year ahead
Our market reports compare this year with past years and look 12+ months ahead. Export the charts and data to share with your team or your owners.
Moving from PriceLabs
We rebuild your settings with you, and we can import tags, minimum prices and minimum stays from PriceLabs. You can keep a listing linked to a free account while PriceLabs keeps pushing its prices. Accounts with 50+ listings get full onboarding.
AirDNA vs PriceLabs FAQ
Does AirDNA include cleaning fees in revenue?
Yes, in Rentalizer and in its market data: AirDNA's revenue is nightly rates plus cleaning fees, minus service fees and discounts.
Is AirDNA or PriceLabs more accurate?
Whichever one compared homes like yours. AirDNA says its data is benchmarked 95%+ accurate to Airbnb's public reporting. For a single address, open the homes behind each number and check them against yours.
Can you run AirDNA Adapt and PriceLabs on the same listing?
No. AirDNA says to turn off any other pricing tool before Adapt syncs, so the two tools don't overwrite each other's prices.
How much does PriceLabs cost per month?
In the US, Dynamic Pricing is $19.99 a month for your first listing, $14.99 each for listings 2 to 5, and less per listing from there, down to $5.00 each after your 250th. A Market Dashboard without Dynamic Pricing listings starts at $9.99 a month, and Revenue Estimator Pro at $10 a month.
Check the comps, then price from the same account
Link your listings to a free account and open your market report. Plans are on the pricing page.