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Introduction

Managing around 160 vacation rental properties on Topsail Island, North Carolina is no small feat, especially when you’re the one person responsible for pricing every single one of them. That’s the reality Jessie Moore, Property Manager at Lewis Realty, was facing before partnering with Wheelhouse’s newly established Revenue Management (RM) Services offering.

Today, Jessie’s story looks very different. Summer is looking strong. Owner complaints have dropped dramatically. Properties that once sat with empty calendars in the spring now carry 10 to 12 reservations. With Wheelhouse’s RM Services, Jessie has not only reclaimed time in her workday, but can actually manage rates with an effective, result-driven strategy.

Evolving from Seasonal Baselines to Dynamic Revenue Management 

Before partnering with Wheelhouse, Lewis Realty utilized a foundational seasonal pricing model—a standard practice for growing agencies. However, without automated, hyper-local data feeds, capturing every micro-fluctuation in market demand was nearly impossible. The team was spending too much time making manual adjustments, and as a consequence, occupancy and ADR suffered.

By choosing to bring in Wheelhouse’s specialized expertise, Lewis Realty transitioned from defensive floor-pricing to an offensive, data-driven revenue strategy.

Why Lewis Realty Chose Wheelhouse’s RM Services

When it was time to make a change in her revenue management approach, Jessie evaluated several options. The deciding factor wasn’t just features; it was communication. She looked for a partner that would be dedicated to her team, that could understand the nuance of her business, and that would always be responsive. For a company managing 160 owners and 160 different families every week, these offerings weren’t nice-to-haves; they were necessities. And Wheelhouse’s RM Services was the only option that could deliver.

A Partnership Built on Communication and Trust

The relationship between Jessie and her Wheelhouse RM, Shannon, quickly became the backbone of Lewis Realty’s revenue strategy. Weekly check-ins, fast responses, and genuine collaboration replaced the guesswork that had defined the old approach.

“Shannon lets me know every week what’s going on. If we have questions, even if they’re just silly little questions, she’s great about responding to them. I feel comfortable going to her with ideas and bouncing them off of her.”  

The partnership isn’t one-directional. Jessie’s market knowledge, owner relationships, and property-level insights inform every strategy call. Shannon listens, adapts, and never pushes decisions that don’t fit the property.

“If I put a note in there, she’s reading it. If I tell her, nope, this one’s not gonna do that, she completely gets it, and never makes me do anything I don’t think is in the best interest of the property. I really like the team effort.”

That trust extended to onboarding as well. Jessie had been burned before by rocky go-lives. This time was different. Wheelhouse’s emphasis on education—that is, actually teaching her not just the what, but the why behind every decision—gave her the confidence to press “go.”

The Proof in the Pudding

Wheelhouse has done more than balance Jessie’s workload, they’ve also helped to deliver clear, tangible results. Year-over-year, Lewis Realty’s portfolio performance is climbing. 

ADR is up from $386 in 2025 to $412 in 2026, an increase of about 7%. Booked nights are up 20% from the same time last year. Rental revenue is up almost 28.8%, and most excitingly, has already surpassed 2025’s final revenue total by 9.4% (and growing)! One of the most telling indicators is consistency across her portfolio.

“The majority of our inventory is seeing such a more positive season this year than last year in a more consistent way. They’re not just having a good week, they’re having a good season.”

The spring ramp-up—historically a soft spot—stands out as a particular win. Properties that started the year with one or two reservations were built up to 10 to 12 bookings. And by the time summer arrived, June was already looking good.

“This time last year, we were all sitting with, what’s June gonna do? What’s gonna happen? And this June is looking great! The numbers compared from May 2025 to May 2026—we’re totally different company. It’s crazy.”

Elevating Owner Trust Through Transparent Data 

In a rapidly changing market, providing homeowners with real-time clarity on pricing strategies is a top priority for Lewis Realty. Previously, when navigating changing market dynamics or shifting baseline rates, keeping owners fully aligned required significant manual effort and repetitive communication. Jessie frequently found herself fielding earnest questions from owners wanting to understand how their properties were being positioned to capture maximum demand.

"This time last year, we were beyond bombarded. Our owners were asking why their properties weren’t renting and why prices were so low. And I didn't have a centralized way to show them the data, so I was copy-pasting the same answers over and over again to reassure them that we were doing everything possible."

Since partnering with Wheelhouse, that conversation has completely evolved. Equipped with sophisticated market insights and clear, visual reporting, Lewis Realty can now proactively share the 'why' behind every pricing decision. Owners are no longer left wondering about market positioning; they have full visibility into the data-driven strategy protecting their investments.

Wheelhouse’s visual performance charts have become an invaluable tool for relationship building. By seamlessly sharing year-over-year comparisons and hyper-local market trends, Lewis Realty has transformed owner communication from reactive updates into a collaborative, high-trust partnership.

“I can relay revenue management terms to them all day, and they’re just like, ‘Sure.’ But when I send them a nice little graphic that shows the difference between this year and last year and where we’re sitting for the market, they’re like, ‘Oh, now it makes sense.’”

Several owners who had long insisted on static rates are now on board with dynamic pricing—because they’ve seen their summer performing well already.

“My owners are so thrilled with how their numbers are looking compared to last season. They’re just like, whatever you’re doing, don’t stop.”

Strategies That Would Have Been Impossible Alone

One of the clearest signs of value in the partnership is the sophistication of strategies now in place, approaches Jessie openly acknowledges, with her many responsibilities, she couldn’t have developed or maintained on her own.

“The shifting of night stays and last-minute discounting, how Shannon has set it up so that it cascades, I wouldn’t have known how to do that. I wouldn’t have had the time to do that.”

Shannon manages the portfolio strategy proactively. Before Jessie notices a market shift, adjustments are already being made.

“Before I even notice something is coming up, Shannon is already on it. She’s already made adjustments to what needs to be adjusted, and all I need to do is make sure she knows if any properties need to be added to her watch list. It’s so easy.”

Time to Be a Manager Again, Not Just a Revenue Manager

Perhaps the most meaningful outcome for Jessie is what she’s been able to reclaim: her time, her confidence, and her ability to lead her team.

“Having the team watching my back on Wheelhouse has given me countless hours back to my day. I can devote that time to my team, I can devote it to the problems we’re having in housekeeping, the leak in maintenance, and get back to my owners. I’ve got the time to be the property manager again, not just the revenue manager, and that’s really been beneficial.”

Final Thoughts

For Jessie Moore and Lewis Realty, Wheelhouse RM Services wasn’t just a pricing tool upgrade, it was the addition of a dedicated team member who brought expertise, responsiveness, and real results.

When asked what she’d tell a fellow property manager considering RM Services, Jessie was clear: “The customer service alone is worth just giving them a call. I’m not just being left to figure it out on my own. With our scale, it's too big for one person. We need a team, and I know that there’s a team behind me with Wheelhouse.”

Mike Horan

Mike Horan

Head of Strategic Growth

Partner and Account Management leader, experienced in earning, developing and growing highly strategic customers and building revenue management teams that deliver business value worldwide. Technical translator with experience selling SaaS and API products serving a variety of use cases and industries.

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Shannon Higgins

Shannon Higgins

Head of Revenue Manager Services

Shannon is the Head of Revenue Management Services at Wheelhouse, leading scalable, data-driven pricing and analytics strategies for short-term rental operators.

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