John deRoulet describes himself as an artist with a hobby in developing revenue analytics for STR’s and Vacation Rentals. JDR has worked as a Revenue Manager in the space for a decade as the previous Head of Revenue for Stay Alfred and the current Director of Revenue Management Education at Wheelhouse.
When John is not painting he loves to dive head first into data, nest formulas within formulas and chat about the proper way to visualize booking window data. (Hint: It's a distribution chart with ADR overlaid on it).
Starting his career in the industry with Stay Alfred as an on the phone reservation sales person, JDR mastered outbound sales off of VRBO, HomeAway and Flipkey leads when guests were excited to chat on the phone about their vacations. As Stay Alfred grew John was tapped to build the Revenue Management and Analytics team. Recalling how much this industry has grown JDR remembers his first revenue management team hire who was hired to "take pictures of the tape chart and circle new reservations." Eventually JDR and his team innovated proprietary data tools and processes to scale their RM team from ~200 to over 2500.
JDR is now excited to share his knowledge of revenue management and scaling RM practices with teams around the world and loves the opportunity to continue to innovate in the field with new partners and friends in the industry.