VTrips first implemented Wheelhouse across several key markets—Galveston, Port Aransas, Tennessee, Taylor Made, and 30A—just before a major seasonal shift. Comparing the period before April 1 to the month following the onboarding reset, they saw a meaningful change in booking pace.

In particular, April 2025 outperformed April 2024 in both occupancy and revenue—despite a tougher market. Occupancy became the near-term focus, but with Wheelhouse, they were able to maintain more average daily rate (ADR) than expected. The system’s flexibility enabled them to optimize for ADR when demand spiked and lean into longer stays and strategic discounts when needed.

Port Aransas through April YoY saw a 27% increase in booked nights YoY.

“The system helped us strike that balance,” one team member shared. “It doesn’t just drop rates—it knows when to adjust length of stay or timing to keep performance strong.”

Before adopting Wheelhouse, VTrips was spending most of their day cleaning up behind less sophisticated pricing tools.

“For the experienced revenue manager,” said Rachel, “our old systems forced us to manually override results all day. It was reactive and inefficient.”

Delanie put it more bluntly: “If you took away Historical Anchoring or Time-Based Rules, we’d die.”

Wheelhouse changed all of that. The platform aligned with their evolving pricing strategy—giving them granular controls over seasonality, demand sensitivity, event pricing, and more. One of the most impactful changes was the peace of mind they gained.

“Historical anchoring lets us sleep at night,” Rachel added. “We know the system won’t sell far-out dates too low unless we want it to. No other tool gives us that kind of protection. Even if we misconfigure something, anchoring buys us time to fix it.”

Today, the VTrips team spends less time worrying about whether the algorithm is doing the right thing—and more time on strategy, analysis, and growth.

When asked what would happen if Wheelhouse disappeared tomorrow, the VTrips team didn’t hesitate: it would be a massive disruption.

“Going back to a system that only lets you adjust base rates or apply last-minute discounts? That would be incredibly difficult. Wheelhouse changed our entire way of thinking.”

They emphasized that the power of Wheelhouse isn’t in one single setting—it’s the layered strategy it enables. With tools for global pricing, monthly pacing, day-of-week rules, and seasonal anchoring, the platform empowers them to set a strategy, not just a rate.

“That’s the difference. We’re building long-term pricing plans—not constantly reacting.”

VTrips uses Wheelhouse to power a detailed revenue playbook. Their approach includes:

• Leveraging time-based rules and historical performance to guide pricing
• Using portfolio and property-level dashboards to monitor 30/60/90-day pace
• Adjusting minimums and discounts dynamically based on market signals
• Relying on segments and length-of-stay strategies to drive occupancy in low-demand windows

Support from Wheelhouse has played a critical role in helping them build this foundation.

“The three-tiered support structure is phenomenal. We've had people from the team chat with us at 11pm when we needed it. That’s not a vendor—that’s a partner.”

Dynamic pricing isn’t technically required for owners in their portfolio—but it is strongly encouraged. And the team has developed a smart, scalable way to communicate the value.

They use one-pagers, owner webinars, and real-time performance data to demonstrate why dynamic pricing works—and what happens when it's not used. Owners who opt out of dynamic pricing also become ineligible for marketing promotions, creating further incentive to participate.

That approach paid off in a big way with one high-value property in Tennessee. When an owner had doubts about dynamic pricing, the team used Wheelhouse’s customization and performance data to build trust.

“We saved a million-dollar client because we could tailor the system to their needs—and show them the numbers,” shared Kurdy.

While the team’s unit count may have softened due to real estate sales, they’re still growing smarter—and setting a strong foundation for future expansion.

They view Wheelhouse not just as a tool, but as a competitive differentiator when pitching to potential homeowners. With clear reporting, proven revenue gains, and a high degree of strategic control, they can confidently demonstrate value.

“We’re not just adjusting rates. We’re optimizing revenue. And that’s something homeowners understand.”

If Wheelhouse were gone tomorrow, what would be hardest to replace?

• Historical Anchoring
• Day-of-Week Rules
• Global Pricing Controls
• Time-Based Strategies
• Event-Based Adjustments

“It just works,” they said. “We’re not guessing. We’re building on prior success, and Wheelhouse helps us do that.”